Fractional Growth and Performance Marketing

Marketing that delivers results, not just reports.

Hi! 👋 My name is Anna and I've been doing B2B SaaS marketing for the last 10 years.

I started as the first marketer at a tiny startup. The one where "marketing" meant "figure it out and make it work with zero budget." Spoiler alert: I did.Since then, I've been a marketing generalist for many B2B SaaS companies. Built campaigns in multiple languages, built PLG and sales-led funnels. Wrote high-ranking articles and brought pipeline from advertising. Worked with budgets from €25k to €400k annually.The best part? I've collected each marketing failure like a trading card. The blog that nobody read. The ad campaigns that looked brilliant in strategy decks but delivered leads that sales wouldn't touch. The "growth hacking" tactics that hacked nothing but the marketing budget.Now I help B2B SaaS companies skip the expensive learning curve. Because building ROI from paid channels isn't about avoiding all mistakes. It's about making the right ones quickly and cheaply, then scaling what actually works.After all, someone has to turn those beautiful LinkedIn carousels into actual pipeline. Might as well be someone who's already made every mistake in the book.

What is fractional marketing, Anna?

Fractional marketers become part of your team but only for the hours you truly need. Sometimes that's 10-20 hours a week. Sometimes it's a few days a month. Sometimes it's just a project that needs to get done.You get senior-level strategy and hands-on execution. It’s ideal for B2B SaaS companies that want high-level results but aren’t ready to hire a full-time in-house team.

What I can do for you

👉 Demand Generation. Build predictable pipeline. Turn strangers into qualified leads.
👉 Performance Marketing. Make every euro count. Optimize until CAC makes sense.
👉 Growth Strategy. Connect marketing to revenue. Build systems that scale.
👉 Marketing Automation. Nurture leads while you sleep. Turn prospects into customers.
👉 Paid Advertising. Google, LinkedIn, Meta. Multi-channel campaigns that deliver.

B2B companies I worked with

Feeling extra awesome?

We've built an English-speaking marketing community of 1723 awesome marketers from Finland. For people to connect and share experiences. Because good marketing shouldn't be a secret.

Made with love in Finland 🇫🇮 Anna Pogrebniak 2025