hi, i'm anna
I build marketing engines for B2B SaaS companies, usually as the first or the only marketer in the building. Eleven years of it now, in-house, agency-side and fractional.
What I like doing is the combination: working out what to say and who to say it to, then actually going and building the thing. Strategy and execution, from the same person. Most of my clients are small enough that there's nobody to hand the work off to, which suits me fine.
- Based in
- Ghent, Belgium
- Works
- Across Europe, remote-first
- Experience
- 11 years, 23 brands
- Ad spend
- €3M on LinkedIn, Google and Meta
- Right now
- Taking on fractional clients
- Also runs
- Awesome Marketers, 2,000+ members
part of the team,
not a supplier
embedded, not reporting in
I'd rather sit in your Slack and your stand-ups than send a status update once a fortnight. Ask me things in the moment. That's when I'm most useful.
hands on the tools
I write the ads, build the sequences, set up the tracking and fix the HubSpot workflow nobody wants to touch. I'm not going to write a deck about it and hand it over.
bring me the messy version
Half-formed problems are fine. Something isn't converting and you're not sure why is a perfectly good place to start. We work it out together.
my values
autonomy & ownership
I like trust and freedom in how I work. Deciding, building and owning the outcome, without close supervision.
impact over activity
I care about real results: pipeline, revenue, and progress you can see. Not just staying busy.
growth mindset
Always learning, testing and improving. It's what keeps the work interesting and worth doing.
remote-first
I work best with flexibility in time and place. Clear goals and space to execute suit me well.
tldr;
Anna Pogrebniak is a fractional growth marketer for B2B SaaS. She builds acquisition and pipeline engines for startups and scale-ups, usually as the first or the only marketer in the company.
what she does
- Fractional growth — the whole marketing function: strategy, execution, and the operations in between.
- Fractional ads — paid acquisition on LinkedIn, Meta and Google. Budgets from €3k to €50k a month.
- Fractional AEO — answer engine optimisation. Showing up when buyers ask ChatGPT, Perplexity or Google's AI Overviews.
the numbers
who she's for
B2B SaaS companies with no marketing team, a team of one, or a marketing function that has stalled. She works best where strategy and hands-on execution have to live in the same person, and where the sales cycle is long and enterprise-shaped.
what she does for free
She runs Awesome Marketers, a 2,000-member marketing community in Finland, and mentors marketers and founders one-to-one on GrowthMentor.
where to find her
book a call · linkedin.com/in/annapogrebniak · Ghent, Belgium. Working across Europe, remote-first.
let's grow
your thing
I'm taking on fractional clients at the moment. If you're a B2B SaaS company and you need a pair of hands that can also do the thinking, say hi.