growth

anna pogrebniak · fractional growth marketer · b2b saas

hi, i'm anna
i grow b2b saas

fractional growth marketer who's been doing this for over a decade. i build the marketing engine, run the ads, set up the ops. and honestly? i still love every bit of it. ✨

experience 11 years

brands worked with 13

ad spend managed €1.5M

marketing teams of one too many

01 · what i do

three ways to work with me

fractional growth marketing

your full-stack marketing lead. strategy and execution in one person. ideal when you have no marketing team or a tiny one and need someone who can think and do.

→ growth strategy
→ demand gen
→ hubspot & ops setup
→ content & seo
→ linkedin thought leadership

fractional performance marketing

i take over your paid ads. strategy, execution, optimisation. linkedin, google, meta, reddit, wherever your buyers actually are. budgets from €3k to €50k/month.

→ paid ads strategy
→ campaign management
→ multi-market funnels
→ retargeting & abm
→ reporting & iteration

fractional gtm

cold outreach that doesn't make people cringe. i set up your prospecting engine: email, linkedin, multi-channel automation. so your pipeline doesn't depend on luck.

→ icp targeting
→ outbound sequences
→ email & linkedin automation
→ crm & calendar setup
→ landing pages

hubspot

google ads

linkedin ads

meta ads

reddit ads

seo & geo

email nurture

marketing automation

abm

lead scoring

content strategy

webinars

cold outreach

claude & agentic ai

■

first marketing hire for 3 brands. i know how to build from zero.

■

ad budgets from €3k to €50k/month. i scale with you.

■

built multilingual ad funnels across european markets with ai.

■

uses agentic ai (claude, automation) daily. always learning what to optimise next.

■

consistent track record of lowering cost per lead and cost per customer.

02 · results

numbers from real work

€250k yearly ad budget

4.7:1 ltv : cac

managed paid ads across five european markets for an enterprise sales-led tool with a 6+ month sales cycle. built the full funnel from scratch, kept it profitable.

enterprise sales-led tool

150 icp leads from one webinar.
budget: €2.5k

enterprise sales tool · zero prior marketing

-40% cost per mql.
achieved in 3 months.

plg brand · took over existing ads

15 icp meetings booked from zero.
budget: €400/mo

pre-pmf startup · no website, no marketing

03 · brands i've worked with

good company, literally

🇫🇮 lumoa

ai customer feedback analytics growth strategy + execution + seo + paid ads + gtm. in-house as solo marketer.

🇸🇪 netigate

survey tech growth strategy + seo + paid ads across five markets.

🇫🇮 addsearch

website search engine growth strategy + execution + seo + paid ads. in-house as solo marketer.

🇧🇪 hello customer

ai voice of customer platform growth strategy + execution.

🇫🇮 trustmary

ai visibility tool paid ads.

🇫🇮 qpr software

business intelligence growth strategy.

🇫🇮 tangently

ai fintech gtm and cold outreach.

🇫🇷 getsharedcontacts

gmail widget growth strategy + paid ads.

+ more brands across europe

04 · recommendations

don't take my word for it

"technically speaking, I was Anna's client, but it felt more like working together as one team than outsourcing a part of our marketing efforts to her."

erica ylimäki Growth Marketing, Trustmary

"we did some sales calls together where she talked with customers on how to take their marketing to a new level. fun times together!"

samuli salonen Sales, Advance B2B

"she will turn every stone to get something to work, but once all stones have been turned, she immediately turns her attention to the next thing to move the needle."

fabrizio trotti Marketing Director, Lumoa & Netigate

"Anna's ability to create relevant (and high volume of) leads for our SDR team has been of great help to reach and exceed our common goals quarter after quarter!"

petri grönholm Sales, Netigate

"Anna was the first marketer in the company and had to figure out things really fast. She set up many of the marketing processes that we didn't have before and got us on great speed."

helena rebane CEO, AddSearch

"you can trust her to reach out top influencers for a joint article or webinar. she grew Lumoa online marketing from non-existence to the first page of Google search."

suvi lindfors Co-founder, Lumoa

20+ more recommendations on linkedin →

05 · how i work

the approach, in four steps

define

messaging, audience, icp. who are we talking to, what problem do we solve, and why should anyone care. the boring-sounding step that decides everything.

build

funnel design from problem-aware to product-aware. lead magnets, content, ads, nurture sequences. the part where things actually get made.

distribute

find where buyers search and spend time. linkedin, google, email, cold outreach. pick the channels, launch the campaigns, reach actual humans.

improve

measure, iterate, experiment. influenced pipeline, channel metrics, what's working, what's not. rinse, repeat, get better. the step that never ends (in a good way).

06 · side quest

also, i built a community

awesome marketers 🧡

2,000+

members in finland's marketing community. because marketing is lonely and sometimes you just need people who get it.

awesomemarketers.fi

why it matters

everyone has an opinion on marketing because it's visible. you can work on a campaign for weeks and someone in product will casually comment on how it should have been done.

this community exists so marketers feel less alone. and honestly, it's one of the things i'm most proud of. ✨

hi, i'm anna i grow b2b saas