how i did it,
with the data.
Two pieces of work written up properly: what the starting point was, what I built, what the numbers did, and what I'd tell you if it were your company.
seo + aeo · website rebuildread the case study →
fractional ads · product launchread the case study →
hello customer: a b2b saas website rebuilt seo and aeo first
Repositioned as a voice of customer platform, rebuilt in three languages with search engines and AI answer engines in the room. Seven weeks of data.
3×ai overview visibility
2.2×first-page google rankings
24%copilot citation share
trustmary: launching a new product in finland with three paths to one meeting
LinkedIn thought leadership with retargeting, Meta product ads, and Meta webinar ads, tested against each other for a summer. Ads, landing page and reporting tool all built by hand.
112meetings in three months
~€150blended cost per meeting
3paths compared